Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
Backlink tier is the hierarchy of backlinks that you build to boost your SEO campaign. Each level adds an additional layer of protection from Google hounding you with penalties.
Tiered link building takes lots of time and effort to get things right. It's because Google takes weeks to discover new backlinks, and then evaluate their quality on a per-link basis.
First-Tier Links
The first tier of links that will lead to your piece of content should be of high-quality dofollow backlinks from reputable websites. These links are known as Tier 1 backlinks, and they form the basis of your link-building strategy. They vouch for your web page, and give the site enough authority to be able to rank highly on search engine results pages. For instance, if your blog article is published on HubSpot and it has the tier one hyperlink to SearchEngineLand's compilation of Link Building Statistics, then SearchEngineLand's ranking on the internet would get an upswing from the link equity transferred by HubSpot.
The second tier can be more varied and include low-quality backlinks, like spammy forums posts or low-value bookmarking sites and directories. However, the goal with Tier 2 is to create high-quality content that can be linked to your first tier of links. This is because quality content will enrich the article it is placed in and not stand out as a unique addition for SEO purposes.
In order to build a successful tiered link building campaign, you'll need to invest in the creation of quality content and investing in tools like RankerX or GSA. The time and money you spend manually executing a tiered campaign is well worth it if you want to see the improved rankings of a well built backlink pyramid.
Second-Tier Links
Tiered link building is designed to enable users to navigate external pages and then get to your site. To make this work it is essential to select second-tier backlink sources that are relevant to your business and website. Blog posts from guest bloggers are more effective in this regard than profile pages because they offer content that is valuable and users will want to consume.
In general, you should avoid using tier 2 links on forums or other low-quality websites. Instead, look for pages with high-quality content, such as industry news or guest articles. These links will look more natural and will have greater impact on your search engine ranking. They're also more likely to be regarded as having passed link equity by Google which can boost the value of their rank in SERPs.
If you're looking to boost your SEO rankings It is important to know that obtaining high-quality links manually is difficult. It could take a few months to send guest posts to top-quality publishers, and even longer them to get published. Additionally, it could take weeks to see the results of your efforts in getting new traffic and online conversions.
Many SEOs use automated tools to build second-tier backlinks. However, this method can violate Google's Webmaster guidelines and can result in a penalty.
Third-tier Links
This category has a large amount of links, some of which are borderline-spam. They are published on social media platforms, as well as user-generated content sites such as Quora. They aid in the indexing of tier two links but they don't transfer any link equity to the promoted resource. These are usually nofollow links. At this point marketers are more focused on quantity rather than quality. They use tools to share an an enormous number of links on forums, in the comments of blog articles and posts, in directories and other similar locations. This is the place where tiered linking is a grey area and is in violation of Google's webmaster guidelines.
Link-building campaigns that are categorized require a lot of time and effort to be successful. Google could take months or even days to index a backlink. It can take weeks or even months for an SEO impact to be evident. Therefore, marketers should be patient and follow a well-thought-out strategy for content.
Additionally marketers should be cautious about using too many automation tools to achieve this tier of linking. These can violate the rules of search engine optimization and could lead to penalties. It is best to manually choose and post links on relevant donor websites instead of using automated systems like GSA or RankerX. This will prevent the search engine from penalizing a promotion using links that are not of high quality.
Fourth-Tier Links
Tiered link building is an effective method to improve web page rankings. However it is now that Google has made substantial efforts to stop "black white hat" SEO practices, tiered linking techniques have taken a hit.
They are classified as gray-hat SEO techniques and are penalized for their artificial use. Tiered links are backlinks built on various levels of a pyramid. what is tier 2 backlinks are mostly used to improve a site's position in search results. This way, the promoted page can be more prominent than its competitors and draw more organic traffic.
The quality of backlinks in this tier goes an immediate plunge and are usually nofollow. In addition the tier can be composed of low-quality social directories, media profiles and article networks. These links can be built organically or through automated strategies. However they must be unique in terms of niches, domains and their relevance.
These backlinks, apart from being low-quality and not followable, can also cause issues when they're not sufficiently diversified. Google has a team of hound dogs that are highly trained and constantly search for patterns and techniques in backlink profiles. If these patterns are discovered this could lead to penalties not just for the link-building team but also for its customers.